Surveillance Capitalism in the Icelandic Dystopian Novel “The Mark” by Fríða Ísberg
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Surveillance Capitalism in the Icelandic Dystopian Novel “The Mark” by Fríða Ísberg


The novel is set in a not-so-distant future in Iceland and follows four main characters as they navigate a campaign leading up to a national referendum that would see an extremely controversial ’empathy test’ made mandatory for all Icelandic citizens. It is not a futuristic novel by any means, and the events and setting of the novel actually feel like they could be happening right now – making it all the more unsettling as a reader. Continue reading